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EMC's Tucci: 'Hundreds of public clouds' on the way

EMC chief executive Joe Tucci believes IT customers will have their choice from hundreds of viable cloud computing service, and that the cloud market will not be dominated by a small group of vendors, he said at the EMC World conference in Boston Monday.

EMC is developing its own cloud service known as Atmos Online, which will offer both storage and server capacity over the Internet, similar to Amazon's popular Simple Storage Service and Elastic Compute Cloud.

But EMC is focusing most of its marketing efforts on helping customers build private cloud networks that can interoperate with public clouds.

"We will have tens of thousands of private clouds and hundreds of public clouds," Tucci said.

Tucci said some industry observers predict the public cloud market will consist of just two or three major cloud networks, but that EMC has "a very different vision … for internal data centers to become private clouds and external data centers, through service providers, to become public clouds, and they will work together."

Atmo Online, EMC's stab at the public cloud market, consists of a storage service that is up and running, and a compute service which is in beta.

"We have real customers doing real work now, and we're forming our marketing plans," Tucci said.

Tucci made the comments during a Q&A session with media members and during an interview with Network World. He didn't reveal much about EMC's technology plans for Atmos Online but said EMC will rely on partners to bolster its compute service.