Margaret Franco, SVP of Marketing EMEA at Dell EMC, discusses the CMO’s evolving role, the relationship between marketing and culture and how Dell EMC uses account-based marketing to better understand the needs of the customer.
Pokémon Go has been creating headlines all over the world because of its implementation of augmented reality. Here are six organizations in India who have been creating their niche in the AR market before the viral game.
Big data and analytics have started to dominate almost all arenas in the industry and the HR department is no different. From recruitment to sentimental analysis, many companies are effectively channelling big data in their organizations for smoother and faster work.
Last year, Octane conducted a study and concluded that, while 70 percent of Indian online shoppers abandon their carts, only 34 percent of ecommerce firms invest in an online shopping cart abandonment program. Are they ignoring the problem?