Device as a service (DaaS) in a digitally disrupted world
Aug 01st 2016

All CIOs or senior IT Managers have to deal with two major areas every day: people and technology. Dealing with people is an art, something that requires leadership skills and emotional intelligence. In contrast, dealing with technology is a science—you can plan its precise implement and measure its return on investment.

Again, technology has two parts—hardware and software. For a long time, ever since outsourcing became a popular alternative to having more staff on the in-house IT team, we have seen software becoming a commodity. Today, from ERP to CRM, we have everything available as a service. As a result, a new model of IT Management has evolved: enterprises are increasingly moving their IT infrastructure from a capex to an opex model. This is corroborated by the rise in the demand of managed IT services. According to a study, the global managed services spending forecast is expected to reach over $193 billion by 2019, nearly double its 2014 level of roughly $107 billion.[1]

However, the needle on the hardware part of technology has not moved much. Every year, IT systems and services are becoming more complex and companies have more devices per user, more multi-vendor environments to manage, more services and hardware spread across the globe, more issues from an aging device fleet, more invoices and contracts, and more budget constraints. Managing all this hardware in a multi-vendor environment on a global scale is a major challenge for IT Managers.

Coming back to the people of side of the issue, IT managers face new challenges in the new millennium. Today, we have a multigenerational workforce—Gen X, Gen Y and the millennials are working together under the same roof. They all have different styles of working and different set of needs. For example, more than functionality, it is the form factor that matters to the millennials. If you don’t provide them the right devices, they tend to bring their own devices (BOYD) to the workplace. This leads to issues around security and data management which is one of the biggest challenges for IT managers.

Disruptions in managed IT space

We are living in an increasingly disrupted world. Companies we had not heard of ten years ago—the likes of Facebook, Uber, Alibaba, Airbnb—have emerged as business giants, writing new rules of the business world. These are all successful companies that are without any assets. For example, Uber is the world’s biggest taxi company but it does not own any taxi fleets.

Similarly, disruptive megatrends along with new transformative technologies such as 3D manufacturing, immersive experience, hyper-mobility, and the Internet of Things (IoT) are not only reconfiguring the future of businesses but are also reshaping our workplaces.

However, as we discussed earlier, the needle on the IT hardware has not moved much, keeping in pace with developments in the software space. HP Device as a Service (DaaS) is going to change all that.

HP DaaS takes care of all the major pain points CIOs and IT managers face when it comes to device management: aging fleet, budget pressures, business volatility, and security concerns.  

Why HP DaaS?

HP has been one of the trusted IT leaders, leading innovation in software and hardware. Among the big 3 OEMs, customers rate HP highest for its global capabilities, likelihood of recommending HP to others, use of latest technology, and being a trusted advisor. [2]

A great IT innovator like HP has now reinvented the traditional IT model into DaaS. Traditional IT used to be device-centric IT (capex model). In this model, customers purchased device, and took care of it all through its life-cycle (acquire a fleet, set it up, maintain it and retire it). 

DaaS, in contrast, works on the device usage model (opex model). In this model, customer pays fee to use device and HP takes care of the device life cycle.

HP DaaS combines a comprehensive suite of award-winning HP hardware with world-class HP Services. It allows IT managers to productively and profitably manage their device environment.

By combining hardware and services into a single contract with one monthly payment,
HP DaaS can help improve a company’s cash flow, preserve capital to invest in other
IT or business priorities, and deliver a predictable and consistent IT budget. Printer hardware and services (including HP Managed Print Services) can also be added for even greater economies of scale.

Lifecycle Management is more complex than it looks

What is interesting about DaaS is that it spans every stage of the lifecycle of a device, and the offering can be customised to meet the exact needs of a company.

While developing this new service, HP has paid attention to the minutest details: at the end of a device’s lifecycle, for example, HP refreshes with the latest technology products. They remove the old units, secure the client’s hard drives (disk wipe, or return them to the client) and perform data migration as well as recycle them in an environmentally friendly manner. As new products are introduced, HP will also assess and design a plan to refresh products over subsequent years. [3]

The offering comes packaged with optional incremental value such as an Account Delivery Manager, reporting and analytics, and/or combined PC and Print services. This helps to ensure that the IT managers and the end users are satisfied with all aspects of the service delivery.

Efficiency, security and predictability

HP’s DaaS offering ensures efficiency, high security and predictability. In fact, security alone could be a big reason for CIOs to refresh their hardware fleet with HP DaaS. Intel’s Hardware-enhanced security in HP devices helps protect sensitive business data, user identities and network access. In an increasingly connected world, the risk of data breach is not too far. In 2015 alone, the number of exposed records in data was 177,866,236![4]

Most importantly, HP DaaS empowers IT managers to take pre-emptive action against any eventuality because HP offers him tools to monitor, manage, report and analyse device management. This equips him with the ability to change the end-user experience in an efficient workplace.

In a fast-changing business environment, where cost, dynamic manageability and security are big factors, savvy CIOs can start revolutionising the way their workforce use devices with HP DaaS. They can not only delight the board with greater savings but can also delight their users and transform the workplace for a multigenerational and demanding workforce.


(You can learn more about HP Device as a Service at

[2] Source: HP commissioned research conducted by New Growth Consulting, May-December 2015 among enterprise customers of HP, Dell and Lenovo in the US, UK, France, Germany, Mexico, Colombia, Chile, and Brazil.

[3] Service levels and response times for HP Care Packs may vary depending on your geographic location. Service starts on date of hardware purchase. Restrictions and limitations apply. For details, visit