Improve Customer Experience with Actionable Artificial Intelligence

Artificial intelligence and related forms of advanced analytics hold enormous potential for marketers to expand and deepen customer intelligence, improve business processes, and deliver engaging customer experiences. To learn about the opportunities and challenges, IIA spoke with Analise Polsky, Business Solutions Manager, SAS Best Practices and Jonathan Moran, Principal Product Marketing Manager, SAS Customer Intelligence Solutions.

SAS Oct 18th 2018
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