Zoho launched two new products—Zoho PageSense, a new piece of website optimization software that helps marketers improve conversion rates by visualizing, testing, and measuring visitor behaviour patterns, and Zoho Flow, a drag-and-drop integration platform that allows users to create flexible workflows between cloud applications.
Zoho also released a new version of its DIY website builder, Zoho Sites which now has a new, clutter-free interface, and more customization options, allowing users better creative control over their design.
“Zoho PageSense and Zoho Flow, together with the completely reinvented Zoho Sites, all of which are part of Zoho One, take the Operating System for Business to a whole another level," said Sridhar Vembu, CEO, Zoho Corp. "These new applications are offered both on a stand-alone basis, as well as part of the Zoho One suite. Existing Zoho One customers get these new applications automatically for no additional payment, something that is unprecedented in the industry and illustrate the compelling value proposition behind the Zoho platform.”
Zoho PageSense integrates with a range of marketing and web analytics tools, making web design and development a more comprehensive, data-backed activity.
"I was impressed by how powerful yet easy to use Zoho PageSense was. The interface was so intuitive I was able to set up an experiment right away. The speed of getting things done was on par with the best in the industry. Now that the era of 'launch and see' is over and experimentation has to be built into the DNA of any organisation, this tool is much needed in the industry,” said Peep Laja, founder and principal of ConversionXL.
Here are feature highlights of Zoho PageSense:
A/B Testing for Website: Marketers can use the visual editor to create and A/B test different variations of the same web page without performing manual code changes. The A/B testing tool is particularly helpful for refining web page layout, content, messaging and design before implementing the changes throughout the website. The Forecast feature of A/B testing estimates the probable conversion rate that each variation will achieve even before the test is completed.
Heatmaps: This tool provides a visual representation of visitors' clicking and scrolling pattern on the website. By observing the intensity of the Heatmap, marketers can see immediately how often visitors interact with each website element. In addition to this, Scrollmaps show how far visitors travel down a web page. Combining information from the Heatmap and Scrollmap reports enables marketers to determine if a visitor is performing the expected action on a web page.
Funnel Analysis: This provides a breakdown of how visitors drop off a website as they move through a series of pages. Identifying the page with the most drop-offs helps the marketer target particular pages for improvement, increasing the website's overall conversion rate in the process.
Integrations with Zoho and third-party apps: Zoho PageSense is easily integrated with Zoho Sites. Third-party integrations include Google Tag Manager, Google Analytics, Google AdWords, KISSmetrics, Mixpanel, and Clicky. More integrations with products from Zoho and other vendors are planned.
Chrome extension: The Zoho PageSense Chrome extension allows users to build A/B test variations and Heatmaps for any web page without manually accessing the page through the web application. The Chrome extension also supports viewing reports on live pages and conducting experiments on pages behind login sessions.
Zoho Flow’s no-code interface lets users easily create workflows, aiding flow of information between applications and automating routine tasks.
Inside Zoho Flow:
User-friendly builder: The workflow builder removes most of the complexity or limitations usually faced when building integrations. Users can connect their apps by dragging and dropping them into the builder. They can make edits in their workflow, and rearrange actions to quickly adapt to their dynamic business needs. Workflows are displayed visually helping users understand how their information flows to coordinate processes between apps.
Triggers, actions, and connections: Each workflow (called a Flow) consists of a trigger and one or more actions. A trigger is an event that sets the workflow in motion, and an action is the task that follows. For example, users can set a workflow in motion when a new ticket is created in their helpdesk software (the trigger), and automatically send an alert message to their team's communication channel (the action).
Logic and custom functions: The powerful set of logic functions that the platform offers can be used to introduce branching, add time-based actions, and drill down to the finest variable in the workflow. To further fit their integration needs, users can code custom functions using Deluge, Zoho's own programming language, which has 500 millions lines of code written by over 50 thousand programmers. For example, consider a workflow that’s initiated when a ticket is received. A user can insert custom code to identify the nature of the ticket (positive, neutral, or negative), and then add decision branches to forward it to a specific communication channel accordingly.
Sharing and collaboration within organisation: Zoho Flow lets users collaborate with their teams on building Flows, so teams can save time and effort otherwise spent on keeping up with each other's progress and orchestrating their functions together. Zoho Flow allows users to be part of multiple team accounts too.
Analytics and history: The Zoho Flow dashboard presents key metrics about live, paused and draft Flows, enabling users to monitor and analyse all their processes at a glance. To further understand when and how their workflows executed, users can also view the entire history of their Flows.
Business apps and Flow gallery: Zoho Flow features 100 web applications for users to choose from. It also offers more than 200 templates called Flows that cover important automations from across different businesses in the industry. Users can install the Flows in their account, either using them as they are or modifying them to meet specific needs.
Highlights of the New Zoho Sites are:
New UI: The new look and feel of Zoho Sites strikes a balance between clean design and robust usability. Navigating within the website builder is straightforward, and all integrations are just a click away.
Pre-built Website Sections: Zoho Sites now offers a selection of layout templates that help users structure and design web content. The templates cover various categories, such as Heading, Image, Icon, Newsletter, Box, Tab, Accordion and Carousel. Users can simply drag and drop the desired section into the page builder.
More Page Elements: Additions to the Elements tray provide users with more creative tools for experimenting with their page design. The new page elements include Content Containers, Icons, and Dividers.
Dynamic Backgrounds: Users can now add videos and parallax images to the background of a webpage. By placing compelling visual imagery behind static page content, users can create a more engaging and immersive browsing experience.
Access Restriction: Users can make their website private, and restrict the website's visibility even within the organisation. Users can also publish websites solely for intranet usage.
Quick customization pop-up: Whenever users add an element or section, a pop-up offers them design and formating options to personalize content layout and properties. The tools in the pop-up are layout-specific, which makes customization quicker and more precise.
Integrations: Users can get to know their audience better by using integrations with Zoho and other third-party applications. Zoho Sites is integrated with Zoho SalesIQ, Zoho CRM, Zoho PageSense and Zoho Campaigns, allowing owners to engage with visitors via live chat, collect user data via forms, observe visitor activity via Zoho PageSense and keep visitors in the know via newsletters. Zoho Sites is also integrated with MailChimp and Google Analytics.
With the addition of Zoho PageSense and Zoho Flow, a total of 40 applications now form part of Zoho One, which has expanded from 35 applications offered during its launch in July 2017. Moreover, customized applications built on Zoho Creator, the company's low-code app development platform, can now be deployed across an organisation that uses Zoho One.