EMC-IDC Report: Big Data Analytics is the Biggest Opportunity Area for India

Computerworld February 21, 2013
The report stated that less than half a percent of all digital information in India is analyzed today.

Less than half a percent of all digital information inIndiais analyzed today while analysis of 36 percent of that information would provide valuable insights making Big Data a significant opportunity for the country, according to a New IDC Digital Universe study sponsored by EMC.

The 'Big Data, Bigger Digital Shadows, and Biggest Growth in the Far East - India' study forecasts that by 2020, India will see a 25-fold growth in useful information, which make the adoption of Big Data technologies and practices a significant opportunity for India.

"Less than half a percent of the digital information is analyzed today; Businesses and governments need to recognize this and invest in understanding and tapping it," said Rajesh Janey, President, EMC India and SAARC. Quoting another report, he added that the Big Data Solutions market inIndiawill double in two years from $80 million in 2012 to $153.1 million by 2014.

The study also estimates that India’s digital universe, digital bits captured or created each year, is expected to grow by 50 percent every year from 127 exabytes (EB) to 2.9 zettabytes (ZB) between 2012 and 2020, with the country's share of the global digital universe expected to grow from 4 percent to 7 percent during the same period.

India’s digital information explosion is being driven by proliferation of devices such as PCs and smartphones worldwide, increased Internet access within emerging markets and the boost in data from machines such as surveillance cameras or smart meters. Other contributing factors include increasing machine-to-machine communication (M2M), falling cost of technology, and digitization of TV, among others. Over time, the distribution of the bits within the digital universe by country of origin will more and more closely mirror the distribution of population.

"India’s digital transformation is happening at a rapid pace exposing gaps in technology investments that exist in enterprises today. These gaps exist in all aspects of digital information management including storing, securing, managing and deriving value through analytics. It is largely due to a piece meal approach as against an integrated roadmap," added Janey.


It was noted thatIndia’s digital universe is growing much faster than available storage. While in 2012 only 1 exabyte of storage capacity was available for every 3.4 exabytes of data, by 2020, data is expected to grow almost thrice to 9.4 exabyte for every exabyte of available storage. It also highlighted thatIndia spent $0.87 per GB to manage data; which is much lower thanChina, US andWestern Europe.

At the same time 61 percent of data present in the digital universe at present needs information security at some level.Indiahas the highest fraction of information that warrants protection compared to more developed countries/regions.

"In this ever growing digital universe, CIOs, data scientists and architects, governments, and enterprises driving the development of the digital universe have to be more responsible and closely work with each other in architecting, managing and securing this huge amount of data. This growth in digital universe is very much influenced by changing consumer behavior towards easier access to data along with the intelligence and reliability to make it a "valuable" interaction," said Venu Reddy, Research Director, IDC India.

While individuals only accounted for 42 percent of the regional digital universe in 2012 and enterprises created 58 percent, nevertheless enterprises had responsibility or liability for 84 percent compared to 77 percent in theUS.

WhileIndia’s digital universe is expected to grow by 50 percent every year through 2020; the number of IT professionals managing it is estimated to grow in single digits only. Although cloud computing is at a nascent stage inIndia, it is already having an impact on the digital universe.  The study reveals that 22 percent of the digital universe in the country in 2012 was in some way 'touched' by the cloud i.e. stored, transmitted, or processed. This is estimated to almost double by 2020 with 42 percent of digital information to be touched by cloud, the highest in the world.

"As companies are increasingly under pressure to better manage their business and align closer to their customers' needs, they are increasingly turning to highly leveraged storage cloud to enable them to run complex business analytics that can be accessed by a broad range of client devices. This enables key executives to drive faster decision making enabled by powerful cloud solutions that are designed and architected to be agile and flexible to adapt to fast moving business world," added Reddy.

According to the study, by 2020, emerging markets will supplant the developed world as the main producer of the world’s data.  CurrentlyIndiaandChinatogether contribute 17 percent of the digital universe and by 2020 this contribution is expected to be as high as 29 percent.

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