Google Asked to Purge a Million Search Results a Month

Google Asked to Purge a Million Search Results a Month
Copyright owners want allegedly infringing links removed from search results in increasing volume, Google says.
By John P Mello
News May 28th 2012

Google received requests to purge more than a million links from its search results in March, according to the search giant's monthly "transparency report."

The request-for-removal metric is a new one, appearing in the latest version of the report released Thursday.

According to the report, Google received requests from some 2400 copyright owners and reporting organizations to purge from search results more than 1.2 million links contained on 24,374 domains.

On average, Google says that it removes from its search results 97 percent of the links that rights holders or their representatives request be purged from the results.

Top copyright-owning link-killers during March, Google reports, were Microsoft, which asked that more than half a million (546,716) URLs be sanitized from search results; NBC Universal (165,662); BPI -- British Recorded Music Industry -- (151,087); porn site Elegant Angel (41,803); and the RIAA (31,922).

Top targets of the link purgers were, with 41,307 contested links; (22,551); (20,158); (18,856); and (18,844).

Purge Requests Increase
According to Google Senior Copyright Counsel Fred von Lohman, requests for URL purges have been snowballing. "These days it’s not unusual for us to receive more than 250,000 requests each week, which is more than what copyright owners asked us to remove in all of 2009," he writes in a company blog.