It’s become more and more common for major film, TV and other entertainment properties to launch alongside a ‘VR experience’
By Fergus Halliday Dec 08th 2017
In 2017, VR has never been more mainstream - even if it’s not quite at the smartphone-style critical mass its proponents hunger for. The once-experimental technology is quickly calcifying into a new pillar of the wider entertainment industry.
It’s become more and more common for major film, TV and other entertainment properties to launch alongside a ‘VR experience’ rather than a video game or mobile tie-in. Especially if we’re talking about genre films. Spider-Man: Homecoming did it. Ghost in the Shell did it. Over in The States, even Star Wars is doing it.
Now, in Australia, you’ve got venues like Sydney’s newly-opened Virtual Reality Rooms offering up a new, easy-access avenue for VR experiences.
Despite smartphones like the Google Pixel and the Samsung Galaxy range helping get Mobile VR into the hands of consumers, the best way to experience VR continues to be using a high-performance PC and a dedicated headset. However, the investment of time and money involved with that setup likely remains a turnoff for almost just as many.
That’s where businesses like Virtual Reality Rooms come in. It puts high-spec, clean and comfortable VR equipment and experiences into the hands of those who for whom it is often out of reach.