iOS Outdoes Android for Ad Impressions Globally
In Europe iOS has is the strongest platform for ad impressions, but in the US Android is in pole position.
iOS gains 45% while Android achieves 38% of ad impressions globally. Per device, the iPhone gains 30% of ad impressions and the iPad achieves 7%, as does the iPod touch (7%). The rest line up as follows: Galaxy S2: 3%; BlackBerry 8520: 2%; I9000: 2%; GT-S5830: 2%; BlackBerry 9800: 1%; BlackBerry 9300: 1%; Wildfire: 1%.
In Europe iOS accounts for 41% of impressions while Andorid has 35%. Broken down by device, the iPhone has 27% of ad impressions, while the iPad gets 9%, and iPod touch is on 5% (just behind BlackBerry on 6%).
News, Sport, & Information figure [for ad impressions] most highly in Asia at 33%, Africa at 42%, and South America at 23%.
Splitting east and west Europe, is interesting: In Western Europe the iPhone gains 28% and the iPad 8%, while in Eastern Europe the iPhone has 19%, while the iPad has 17%, suggesting that the iPad is more popular with Eastern Europeans.
In the US Android leads with a 46% share, while iOS claims 42%, according to Adfonics Global Admetrics report, which you can read here.
In Asia iOS has 52% to Android's 36%. In Africa iOS has 25%, Symbian has 20% and Android has 18%. In South America Android has 35% and iOS leads with 38%.
The most popular source for ad impressions in Europe and US is Games - 31% in US, 44% in Europe. Elsewhere News, Sport, & Information figure most highly - 23% in South America, 42% in Africa, and 33% in Asia. News, Sport & Information performs more strongly in the UK than the rest of Europe.
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