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iOS Outdoes Android for Ad Impressions Globally

Karen Haslam May 30, 2012
In Europe iOS has is the strongest platform for ad impressions, but in the US Android is in pole position.

Apple's iOS is responsible for the largest proportion of ad impressions globally. However, while in Europe iOS has is the strongest platform for ad impressions, in the US Android is in pole position.

iOS gains 45% while Android achieves 38% of ad impressions globally. Per device, the iPhone gains 30% of ad impressions and the iPad achieves 7%, as does the iPod touch (7%). The rest line up as follows: Galaxy S2: 3%; BlackBerry 8520: 2%; I9000: 2%; GT-S5830: 2%; BlackBerry 9800: 1%; BlackBerry 9300: 1%; Wildfire: 1%.

In Europe iOS accounts for 41% of impressions while Andorid has 35%. Broken down by device, the iPhone has 27% of ad impressions, while the iPad gets 9%, and iPod touch is on 5% (just behind BlackBerry on 6%).

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