iSuppli: iPad Retains Dominant Position in Tablet Market

iSuppli: iPad Retains Dominant Position in Tablet Market
Surprise, surprise: The iPad is back above 60% in the tablet market share
By Brad Reed
News May 16th 2012

After a brief dip in late 2011, the Apple iPad has firmly reasserted its position as the dominant player in the tablet market.

According to the latest figures released today from market intelligence firm iSuppli, the iPad is projected to account for 61% of all tablets sold this year, up from 55.1% in the fourth quarter of 2011.

iSuppli says that the iPad's brief dip was largely caused by increased sales of the Amazon Kindle Fire, which helped Android-based tablets surge to a 41.1% market share late last year. With the hype surrounding the Kindle Fire dying down amid the release of the new iPad earlier this year, however, Android tablets are expected to see their total market share shrink to 38.4% in 2012. Even so, this is a long-run improvement for Android tablets, which accounted for just 31.1% of tablets sold in the third quarter of 2011.

Rhoda Alexander, the director for monitors and tablets research at IHS, says that the reasons for the iPad's success are pretty obvious: It's the most attractive and user-friendly tablet on the market today.

"The combination of a good-looking device, well-designed applications, video, books and music has provided consumers with an easy-to-use product," she says. "It's proving to be a challenge for the company's competitors to replicate."