Ivy Bridge to be 'Killer Feature' in Apple's New MacBook Pros - Poll

Mac users have voted that the most welcome feature in new MacBook Pros will be Ivy Bridge processors or an Air-style case
By Ashleigh Allsopp
News May 28th 2012

Apple could be launching new MacBook Pros at its Worldwide Developers Conference in June, so we asked Mac users what they think the 'killer feature' of the new MacBooks will be when they are unveiled.

Of the 836 people that voted, 38.2 per cent said that they were most excited about the Ivy Bridge processors making their way into new MacBooks.

Intel released its Ivy Bridge processors in April, and it is expected that Apple will be the first to manufacturer to launch an Ivy Bridge-equipped laptop. The Ivy Bridge processor family is the third generation in the company's line of Core processors. The set of quad-core processors are made for desktops, all-in-ones, and high-end laptops.

Benchmarks for a new 2012 MacBook Pro have emerged on Geekbench, despite new models being unreleased. These benchmark results show a MacBook Pro with an Ivy Bridge Core i7-3820QM quad-core running at 2.7GHz.

Intel's Vice President Kirk Skaugen revealed that the new processors are built for Retina displays.

Adding Retina displays to the MacBook Pro could cost Apple an extra £63, possibly increasing the price of the laptop. AlanAudio wrote in the Macworld forums that he thinks the killer feature of the new MacBook Pros would be an aggressive price, but a second Macworld forum user, Xhris2210 said that he doesn't expect Apple to reduce the price of the new models. However, an increase in price doesn't seem to be deterring potential new MacBook Pro buyers, according to a Twitter poll.

One of our poll participants, Xhris2210, wrote in our forum that he believes Retina displays and/or Air-style cases are on the way in the new MacBook models.

MacBook Air-style cases for the MacBook Pro have been hot topic recently, with reports that the new generation of Pros will be thinner and radically redesigned. 28 per cent of our poll participants are hoping for a MacBook Air style case in the new launch.

The Air-like Pro could use solid-state drives rather than optical drives, and traditional hard disk drives will be scrapped altogether. This would enable the MacBook Pro to be much thinner than before, but also reducing the number of moving parts - the result of which should be a much more durable MacBook that is less likely to break.