Report: Apple iPad Mini to be Announced Around October

The smaller, cheaper iPad will be released to compete with Microsoft, Google and Amazon's tablets.
By Ashleigh Allsopp
News Jul 6th 2012

Speculation about Apple's plans to launch a smaller iPad doesn't seem to be slowing down. New reports have emerged this week that suggest the iPad mini will hit the shelves before the year is out.

This latest report comes from Bloomberg, which says "two people with knowledge of the plans" have claimed that Apple will unveil a smaller, cheaper iPad by October in order to compete with Amazon, Google and Microsoft's new tablet devices.

There are no specifics about the screen size of Apple's rumoured tablet in the report, but Bloomberg estimates that it will be between seven and eight inches diagonally, significantly smaller than the current 9.7in iPad models. The anonymous sources did say, however, that it wouldn't have the third-generation's Retina display, but will have the same amount of pixels as the second-generation iPad.

Shaw Wu, an analyst at Sterne Agee & Leach Inc said that the price point of Apple's new tablet will likely be around £160, roughly in the same range as Google's new Nexus 7 tablet.

The launch of an iPad mini would be "the competitors' worst nightmare," said Wu in an interview. "The ball is in Apple's court."