Salesforce.com Gets Access to Twitter's Messages Feed
The global deal will provide customers of Salesforce Radian6 more than 400 million messages on Twitter generated daily.
The global deal will provide customers of Salesforce Radian6 more than 400 million messages on Twitter generated daily, which they can analyze to gain customer insight, fuel engagement, and build brand identity, Salesforce.com said in a statement.
Radian6 is Salesforce.com's social media monitoring and engagement tool. Salesforce.com acquired Radian6, whose technology tracks conversations on social sites like Facebook, Twitter and LinkedIn, last year.
Salesforce.com has been trying to strengthen its social media offering to its customers. It said earlier this month it was acquiring social media marketing firm Buddy Media, which delivers targeted marketing content through Facebook, LinkedIn and YouTube, in a US$689 million cash and stock deal.
Competitor Oracle announced last month that it is acquiring Vitrue which helps corporations disseminate their messages and advertising across social media platforms, such as Facebook, Pinterest, Twitter, YouTube and Google+.
The terms of the deal between Salesforce.com and Twitter were not disclosed.
Twitter already has some companies like Gnip that use its firehose of messages to provide data to enterprises. Dataminr, a social media data company in New York city, said in April it had signed a partnership with Twitter, which includes access to the full Twitter firehose in real-time.
IDC expects government projects and re-entry of older players will drive the growth in tablet market in 2015.
- A Zinnov Study predicts that the adoption of cloud technologies will drive the growth of the Indian domestic IT market, which will touch $67 billion by 2020.
The Supreme Court reserved its verdict on a slew of petitions challenging the validity of Section 66A of the IT Act.
Location sharing may not grab your attention like a post on Facebook or Twitter, but it's a darn useful utility for keeping track of family members and friends. Microsoft's Squad Watch wants to be that app for Windows Phone, but at this stage, it's not.