Salesforce.com to Unveil HR Software 'Work.com' at Dreamforce Event
Salesforce.com is planning to up its stake in human resources software with the unveiling of a new service called Work.com next month during the Dreamforce event in San Francisco.
The news first emerged in a Bloomberg profile of the company published on Thursday. A Salesforce.com spokeswoman confirmed the story's accuracy but declined to provide additional details.
Salesforce.com's interest in cracking the human resources software market is hardly a secret. Last year, the company purchased a startup called Rypple, which focuses on employee performance management. Fitting in with Salesforce.com's general theme of "social" enterprises, Rypple uses a social network-like approach that allows managers and co-workers to give ongoing feedback and recognition, in a departure from the traditional annual or quarterly review process.
But performance management is a fairly safe area for Salesforce.com to begin with in HR software, since it isn't subject to the same sorts of regulations and legal hurdles as areas such as payroll, benefits and training.
Work.com is likely to be a combination of Rypple's capabilities and the corporate-perks functionality Salesforce.com gained through the recent acquisition of ChoicePass, according to Forrester Research analyst China Martens.