Samsung Beats Apple in Smartphone Sales Across All Regions Except North America

Computerworld November 8, 2013

A recent Canalys report has confirmed the existence of a significant regional disparity in the leadership positions of smartphone vendors across the world.

Over a quarter of a billion smart phones shipped worldwide in Q3 2013 as the market grew 44 percent year-on-year, according to independent analyst firm Canalys. The top two vendors, Samsung and Apple, maintained their positions, with market shares of 34 percent and 15 percent respectively. Huawei, Lenovo and LG completed the top five.

At a regional level, Greater China (China, Hong Kong and Taiwan) grew the most, by 64 percent, with nearly 100 million units shipping. Greater China now accounts for 39 percent of the global market. Latin America had the second highest growth rate, at 59 percent, though it is the smallest region, with 19 million units shipping.

Also read: Android Fuels Worldwide Growth in Smartphone and Tablet Shipments

"There is an interesting disparity among the leading vendors across the regions," said Nicole Peng, Research Director, China. "Samsung was the leading vendor across all regions except North America, where Apple held the top spot," she said. These two vendors account for almost 70 percent of the market there. LG held onto third place in North America, while Nokia has moved from eighth to fourth place after making gains from its competitors with its new flagship products, the Lumia 1020 and 925.

"In Greater China, local vendors Lenovo, Yulong and Huawei followed Samsung. Apple moved back into the top five this quarter, ahead of Xiaomi and ZTE, which shows the success of its strategy to finally prioritize China as one of the initial launch countries for its new products," said Peng.

After Greater China, the second largest region was Europe, the Middle East and Africa, where 56 million units shipped, representing year-on-year growth of 22 percent. Here, Samsung leads with nearly a 50 percent share, while Apple follows far behind with 13 percent. Sony, Nokia and LG retained their positions.

Sony also took third place in Asia Pacific (excluding Greater China), driven by its home market, Japan. Indian vendor Micromax then followed, also thanks to its domestic shipments.

Apple trails in Latin America, where it has only a 5 percent share and is in seventh place. Here, LG, with 10 percent, falls far behind Samsung; TCL-Alcatel makes an appearance in third place, followed by Nokia and Huawei.

Source: Computerworld India