Social Media Marketing Firm Wildfire Acquired by Google

Wildfire helps companies manage their social media campaigns and integrates directly with the popular social networking sites.
By John Ribeiro
News Aug 1st 2012

Google has acquired Wildfire Interactive, a social media marketing company, aiming to creating new opportunities for its clients to engage with people across all social services, it said.

Started four years ago, Wildfire in Redwood City, California, is focused on helping brands optimize their presence across various social networks. It offers a software platform that integrates directly with Facebook, Twitter, YouTube, and LinkedIn.

The terms of the purchase were not disclosed.

A number of technology companies are acquiring startups that will help them offer their customers a way to manage their presence on social networks. Oracle acquired last month Involver whose SML (Social Markup Language) enables developers to create customized marketing applications for social media sites and web campaigns. It announced in May that it was acquiring Vitrue, another social media marketing company. said in June it was acquiring social media marketing firm Buddy Media in a US$689 million cash and stock deal, as it also expands its social media offering for businesses.