This ad will automatically close in seconds Close

10 Social CRM Tools to Help You Keep Tabs on Your Customers

By Jennifer Schiff May 21st 2012
These 10 social customer relationship management (CRM) applications can help your organization monitor, manage and respond to what your customers are saying about you on popular social media sites (and elsewhere).
  • BatchBlue's Batchbook helps smaller organizations develop more meaningful relationships with their best customers. You can easily create a customer relationship history, track conversations that happen where they take place--in person, via email or on Social media.

  • Jive Software's Jive Engage Platform brings social collaboration technology to the enterprise. Jive's cloud-based service allows enterprise users to create viral communities that connect employees, customers and partners via social media.

  • Lithium Technologies' Social Customer Suite was designed to help companies improve customer engagement - it has four components: the Community Platform, LevelUp for Facebook, Social Media Monitoring and the Customer Intelligence Center. Pricing: click here.

  • The Meltwater Buzz Engage Module is a social CRM application that blends social analytics, CRM and digital marketing to provide a comprehensive social engagement tool for businesses, brands and agencies. Pricing: click here.

  • OmniSocial, from Mzinga, is an enterprise-class, cloud-based, SaaS social business software suite that helps organizations create, design and manage social and knowledge-sharing experiences. Pricing: click here.

  • Spaces by Moxie is a customer-centric, enterprise social software suite that allows employees, customers and partners to share knowledge and collaborate across social channels. The two key components of Spaces by Moxie are Expert Connect and Spaces Connect. Pricing: click here.

  • Nimble imports, merges and unifies contacts, calendars and communications from Google, Skype and social networks. This enables users to have one place to read and respond to communications. Pricing: Free 30-day trial; $15/month per business user thereafter.

  • Oracle RightNow Social Experience is a comprehensive social CRM solution for enterprises. A set of cloud-based applications, it gives organizations the tools they need to interact with customers across social media channels, and monitor what is being said about them online.

  • Salesforce Radian6 allows organizations to listen to what people are saying about their brand, company, competition and industry across the social Web -- as well as track and react to comments, questions and complaints as they happen. Pricing: click here.

  • SugarCRM is an open-source solution with social CRM built in, so organizations can integrate their social media feeds with their email marketing from the get-go. Pricing: Ranges from $30 per user per month to $100 per user per month, depending on edition.

These 10 social customer relationship management (CRM) applications can help your organization monitor, manage and respond to what your customers are saying about you on popular social media sites (and elsewhere).

LATEST slideshows