Apple may not approach other markets as aggressively as it did with book publishers in 2010
While CMOs pursue business objectives using an outside-in perspective, CIOs use an inside-out approach — and this often leads to friction, according to Forrester.
Indian tablet market continued with the struggle to attract new buyers. According to the International Data Corporation (IDC), the India tablet market represented a year-on-year drop of -32.8% over Q1 2013.
The worldwide application infrastructure and middleware (AIM) software revenue market totaled $21.5 billion in 2013, a 5.6 percent increase from 2012, according to Gartner.