<iframe width="560" height="315" src="https://www.youtube.com/embed/LsfaWPBIdKM&quot; frameborder="0" allowfullscreen></iframe>

CIO - CMO Conflict: Forrester VP, James McQuivey's Candid Take

At Nascomm 2016, Forrester VP James McQuivey said that CXOs--mainly CMOs--are crucial people to collaborate with and the CIO cannot ignore this anymore.