Shardha Subramanian

Features Editor
IDG Media

Shardha Subramanian has been living and breathing IT for eight years. She seeks IT stories hidden in everything she reads, watches, and experiences.

The Latest from Shardha Subramanian
NASSCOM elects new chair for IT Services Council

Nitin Rakesh, CEO of Mphasis, has been elected to spearhead the transformation of IT services industry in India.

Why E-commerce is a Sector Worth Watching in 2016

The e-commerce sector's unprecedented growth is making experts wonder if it’s too good to be true. But CIOs, CXOs and analysts say the sector has just entered its growth phase and it holds a world of promise.

How digitization will redefine the media and entertainment industry in 2016

In 2015, the digital revolution took the M&E sector by storm and 2016 is going to be no different. CIOs of leading organizations say digitization is going to help the sector break new ground this year.

Indian CIOs survey: What it takes to be a CIO in 2016

According to CIO India’s annual State of the CIO 2016 survey, Indian CIOs say they are optimistic about 2016 when it comes to the performance of their IT departments but at the same time the survey indicates that they’ll have to change the way they approach work and focus on the right priorities to get through 2016.  

Why the e-commerce industry will touch new heights in 2016: Sharat Dhall,

Sharat Dhall, President,, says the e-commerce bubble won’t burst in 2016 and that the sector has a lot going for it to make it big next year.

Why 2016 will be the year of innovation for e-commerce: Sriharsha Majety, Swiggy

Sriharsha Majety, CEO and Co-founder, Swiggy, shares why 2016 will be a year of growth and innovation for the e-commerce sector.

Growth drivers for the media and entertainment industry in 2016

A young audience, increasing ad revenue, and digitization will continue to drive growth for the media and entertainment industry in 2016. 

How SMAC is getting the media and entertainment industry closer to customers

The M&E sector has realized that it’s time to follow the money. That’s why it's trailing customers on social media and mobiles, and leveraging the cloud and analytics to get closer to customers.

Mobility in 2016: Building on the success of 2015

Mobility’s come of age in Indian enterprises. According to the State of the CIO 2016 survey, Indian CIOs have covered a lot of ground with mobility. They believe it’s a competitive differentiator and over 60 percent say they got the benefits they hoped to achieve from mobility.

Indian CEOs Want to Champion Digital Technologies

In order to help their organizations get the most out of digital investments, Indian CEOs say they must champion the use of digital technologies, according to PwC’s Global CEO Survey 2015.

How CESC Leveraged SMAC to Become a Digital Organization

Riding on SMAC, CESC has gone from a company submerged in legacy to a completely digital one in just a year. Here’s how the company transformed. 

Everything is Going to Become Software-defined: Uwe Neumeier, Fujitsu

Uwe Neumeier, VP, Global Server Business Service Platform, Fujitsu, talks about why India is an important region for the company and how today’s IT infrastructure is gearing up for a software-defined world.